As much as I can see the usefulness of jargon in certain situations such as in any group of people where Jargon would permit them to communicate faster, I despise the general use of Jargon in places of public view. It is frustrating to go onto a career-finding website, whose sole purpose is to facilitate the contact between employee and employer, and find it riddled with so much jargon that one so devoid of business language such as I would be turned on my head trying to actually use this tool. When I look and see a position with the job title of “Sales Associate” I, a person of layman’s tongue, see the word “associate” and think of its literal meaning, one associated with something. I then ask, “Are they associated with the sales or are they an associate with the people being sold to, or are they only associates of the company selling the product and not part of the company it self?”. Why do they not just call it a “Salesman”?
Another word I find far too commonly used in this website is “specialist”. In any other circumstance, this word at least holds the connotation of “one with experience.” In this setting, it is sometimes Jargon for, “Anyone who is willing to do this job.” (At least it is advertized as such, showing no requirements of any expertise in the field of labor indicated)
However, this is not the only place I dislike seeing jargon. I dislike the use of any jargon around people whom are not familiar with such jargon, without the intent of teaching that jargon to him or her. It would be like me telling anyone outside my church that I am unavailable Tuesday night because I am at institute that night. Institute is a jargon for bible study. Our church has a ton of this jargon.Please speak always in layman’s terms whenever addressing the public.